Keep It Simple, Stupid

Another risky promotion to come from those trusty merchants Diesel, this time in the form of encouragement of a lower intilect*. The campaign ,which succeeds the famous Dirty Thirty and the viral which made the rounds, promotes the message that the lack of thinking things through results in a better time, something that they have been pushing for years but finally had the balls to come out and say it.

*spelt incorrectly to make me slightly cooler according to Diesel.