De Facto

Nottingham based De Facto caught my eye this morning by pure chance, I was looking for my good friend Fred [Perry]. The crafters of everything, from beautifully classic print campaigns to pixel splitting new thinking TV spots, have got a wealth of eye candy on their site and really have an talent for, amongst many, knowing their audience, example being all their work for Fred Perry (I can say this with some authority as per the fact I was looking for Fred this morning and do most mornings). Pictured about is the 2002 Fred Perry Icon Book, written by Paolo Hewitt, which was created on a framework of “heritage with contemporary relevance”, perfect way to say 50 years of FP. By trawling their site I also stumbled across the Subculture site, a great find and a homepage to any trendies in the room. Cherry on Top? Avant Garde.