HypTV/M&C Saatchi
One of 20 teams pitching for advert treatment of the ICA London on the theme of 'Now'. Brief also required that all teams adverts were created within 24 hours for the 24 Hour Ad Challenge. Crit panel consisted of Peter Saville, Alan Yentob (BBC Creative Director), Patrick Burgoyne (Creative Review Editor) and Graham Fink (M&C Saatchi Creative Director). Created as part of fwd_ctrl with David Baily and Miki Hyogo.